Cyclists, the Retailers’ Customers

 A Canadian major, national retail store representative once stated to Council that:

•  Cyclists spent less than drivers on the average per trip to their stores
• Cyclists come more often to their stores than drivers

Cyclists at Cambie St. & 7th Ave. large retail store. Retailer provides an air pump just by the bike rack. Oct. 2010. Photo by HJEH Becker

  This means for retailers:

•   more opportunities for impulse purchases
• a retailer’s dream

Bike lanes on both sides of road by this busy corner at a major national retail store outlet. Vancouver BC Oct. 2010. Photo by HJEH Becker

So why are retailers complaining when bike lanes are going into their streets? 

• Why are their stores not drawing in cycling customers? 
• Is it because of:
  • No bike lanes, separated bike lanes, or bike paths leading to their retail stores?
  • No bike parking in front of their stores or in their stores?
  • Or is it the product lines that these retailers are selling?

Maybe these retailers should do a scouting trip to Cambie and 7^th Ave with its bike lane and watch the action on a Saturday as a continuous stream of cyclists come and go, doing their shopping.

If one follows the line of the retailers that bike lanes will reduce the sales revenue of their stores, then the question may come up of where do cyclists go 

Cambie St. near 7th Ave. Vancouver BC Oct. 2010. Photo by HJEH Becker

to spend their money.  The concept that cyclists are thriftier and hoard their money will most likely not play well in the world of reality.  So, where do these cyclists go and why not to the stores of the merchants who fear bike lanes on their doorstep?  After all, cyclists are not a homogenous group of people.  They are young and old.  They are single, in couple relationships, and with children of all ages.  They are of all income levels.  They are of a broad spectrum of taste.  They buy a broad spectrum of goods.  So, what is lacking with these retailers’ stores?

Related Articles:
Becker, HJEH.  Bike Helmets on Customers Expose Unnoticed Business For Retailers.  Jan. 11, 2010. 

Chong, Jean.  Cycling is for Foodies and All: Getting the Retail Connection Right. Jun. 2, 2010.

Becker, HJEH.  European Retailers Prosper from People Streets, Downtown Vancouver Retailers Trudge Along with 1960’s Retailing  Models.   Sept. 12, 2010.

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