Winter Cycling in Calgary – January 2013

Commuting home the day after a 15 cm snowfall
Downtown Calgary AB
©Photograph by HJEH Becker, 2013

Cycling in winter is a marketable product. The consumers would be people who cycle now and drivers who could be persuaded to change to cycling or to combined mobility of cycling and transit or cycling and driving.

For some Northern European cities winter cyclist is just something one does. In North America, there seems to be a growing demand for commuters to continue their cycling throughout the winter. For capitalizing on is demand, cities would need to start up winter cycling campaigns. These campaigns would need to be integrated strategies and focus on people, employers, cycling and other retailers, municipalities, transit operators, marketers, and local cycling advocacy organizations.

At the Velo-city Global 2012 Conference in June of 2012, special focus was placed on winter cycling with presentations from Europe and North America. Now, in February 2013, the City of Oulu in Finland is holding a conference focusing solely on winter cycling. The City of Oulu is an appropriate location as 12% of the winter traffic is cycling.

To read more on winter cycling as a transportation mode….

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